Great Minds® originated as Common Core, Inc., winning a $14 million contract in 2012 to create the EngageNY Math materials, which were released as OER in 2014 by the State of NY. After rebranding due to the politicized nature of the “Common Core” label, the organization released the EngageNY product under their private label, Eureka Math, which underwent positive EdReports evaluations and has been widely used across the country due to its OER license. Eureka Math’s latest adoption was by the State of Texas in 2024 under the Bluebonnet Learning name.
As Great Minds® PBC continues to operate both as a social enterprise and a revenue-generating business, Bluebonnet Learning™ stands as a prime example of how states like Texas are partnering with content developers to fuse free, standards-aligned resources with optional paid services. This model of OER plus professional support could be a blueprint for future curricular innovations in states seeking both quality, affordability, and rigorous, standards-based instruction.
